9 ימים להרשמה מוקדמת

סילבוס

קורס PPC

Basics

 

  • Introduction to the course
  • Key terms in Digital Advertising

Google Ads (Google AdWords )

 

  • Account basics + Quality Score and its implications
  • Keyword research – The base for every good performance Search campaign
  • Developing Performance AdGroups
  • Ad creative
  • Landing pages
  • AdWords editor

Practical workshop

 

  • How to group keywords
  • When to split AdGroups + assigning match types

Landing pages

 

  • The fundamentals of landing pages
  • Guidelines, best practices and editorial policies

Practical workshop

 

  • Google Ads- creating an account
  • Google Ads Editor

Bidding

 

  • Different bidding types
  • Bidding and performance budget strategies

Conversion codes in Google

 

  • Conversion tracking, types and deployment

Google Display Network

 

  • Basics
  • Remarketing and other targeting options
  • GDN targeting options
  • YouTube advertising

Practical workshop

 

  • Go live with students accounts

Google Ads (AdWords) fundamentals certification exam

 

  • Passing the Google Ads fundamentals certification exam

Google Analytics

 

  • Basics: views, profiles, goals, URL tagging
  • Report types + how to implement goals and funnels
  • Remarketing lists and Segmentation

Mobile & App Advertising

 

  • App Advertising
  • Tips & Tools

Full Recap

 

  • How everything connects – Managing Complex Digital Advertising Activity

Practical workshop

 

  • Advanced Excel session for PPC Optimizers

Facebook Unit

 

  • Introduction to Social media marketing
  • How Facebook Advertising works
  • Facebook Ads Manager
  • Facebook Audiences & Targeting
  • Facebook Pixel & Conversions
  • Facebook Optimization + Remarketing

Final Project

 

  • Building an advertising account based on instructions given at the end of the course
  • Final project presentations

סדנאות עבודה פרקטיות משולבות לאורך כל הקורס בתוך השיעורים, ובשיעורים יעודיים

התוכן הנלמד בקורס PPC מתעדכן באופן תדיר!

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